Announced last October, the Premium Economy thought by Iberia is now a reality. The airline brought together its partners and the media on 20 April in Madridto present the first aircraft equipped with the new cabin, a Airbus A340/600. Four other Airbus aircraft will be fitted with this new equipment during the Iberian carrier's summer operations. From May, this Premium Economy will be flying to New Yorkof Chicagoand Bogota. This will be followed by Mexicoin June, followed by Miami (July) and finally Boston in August.
" It seemed like the perfect time to launch the new intermediate classIn this way, customers will feel truly pampered and enjoy significant benefits throughout their travel experience. "explains Carolina MartinoliIberia Customer Manager. These advantages will start when you pack your bags, since two pieces of luggage will be accepted, compared with just one in economy class. Once they have reached the airport, these Premium Class travellers will benefit from a priority access for check-in, boarding and arrival at destination.
of customers are prepared to pay a little more to fly more comfortably
On board, the layout of the new class will guarantee 20% of additional space between each seat, which will be able to recline further (+40%). The entertainment system (IFE) is also included: passengers will be faced with a 12" Full HD screen, compared with 9" in economy class, along with noise-cancelling headphones and USB ports. A welcome drink and a special menu are also on the menu for this new Iberia premium.
" This device shows us how an exciting project takes shape "says Marco SansaviniIberia's Commercial Director. We are certain that in Europe, as in the United States, Colombia, Mexico, Chile and Argentina, customers are prepared to pay a little more to fly more comfortably. ".
