Hawaii, Las Vegas and Florida So here are the top destinations for American professionals looking for a holiday in the United States. incentive operation on their domestic market. These are the findings of a study carried out by the Incentive Research Foundation (IRF). This survey, carried out for the 4th year, was conducted among 400 sales staff eligible for reward trips72% have received such recognition for their results over the last three years.
(source: Incentive Research Foundation)
The 2024 prize list is therefore evidence of a certain heliotropism within the US sales force. The package beach-sun logically dominates the ranking of experiences sought by participants, ahead of theadventurethe mountain and historic destinations. The report by the Incentive Research Foundation also points to a strong comeback for cruises among the American public.
The trio of Hawaii, Vegas and Florida - which is the stuff of dreams for US salespeople - should be seen in the context of another point in the study. The IRF has turned its attention to Cvent to check which destinations are actually booked as part of an incentive operation. And we can only note a slight gap between participants' expectations and their actual destination. According to booking data provided by Cvent, the Mexico and Caribbean dominate the 2024 ranking, with 7 and 11 destinations respectively in the top 22 places. Hawaii appears at the very bottom of the ranking.
The average length of an incentive trip favoured by participants is between 4 and 6 days for a domestic destination. As for international operations - Western Europe dominates the list, ahead of Central America and the Middle East - a duration of 7 to 10 days is the most popular.
