"Strengthening Aeroméxico's presence in Europe and consolidating Paris as a key gateway to Mexico": Sonia Oliveras, Sales Director Europe

On the occasion of the inauguration of the Paris-Monterrey flight, Sonia Oliveras, Aeroméxico's Sales Director for Europe, highlighted the strategic importance of the route and discussed the company's flight plan.
Sonia Oliveras, Aeroméxico's European Sales Director
Sonia Oliveras, Aeroméxico's European Sales Director

What is the strategic importance of the new Paris-Monterrey flight for Aeromexico?

Sonia Oliveras – The launch of the Paris-Monterrey route is a natural evolution of our international expansion strategy. Monterrey has established itself as one of the main industrial and business hubs in Latin America, with growing economic ties to Europe, particularly with FranceThe moment is therefore opportune to strengthen this direct connectivity, stimulating both trade and tourism. Furthermore, we are continuing our growth in terms of our long-haul fleet. We recently received our 24th Boeing 787 Dreamliner, which allows us to strengthen our presence on long-haul destinations.

What is the strategic importance of this new flight for Aeroméxico's French market and, more broadly, for the European market?

Sonia Oliveras – This route strengthens Aeromexico's presence in Europe and consolidates Paris as a key gateway to the MexicoIt also positions Monterrey as a new strategic gateway for European travellers, expanding options beyond Mexico City and further strengthening our connectivity network.

Which French economic sectors are most active in Monterrey today? Are they already on your commercial radar?

Sonia Oliveras – According to some official data, the Monterrey metropolitan area has a strong presence of over 50 French companies in sectors such as advanced manufacturing, automotive, aerospace, energy, and infrastructure. These industries are an integral part of our commercial radar, as they generate a constant demand for high-value business travel.

What balance do you expect between business and leisure customers, between inbound and outbound traffic, and between direct and connecting flights?

Sonia Oliveras – We anticipate a solid balance, with strong participation from the corporate segment due to Monterrey's industrial profile, complemented by high-value tourism. We also foresee a balanced combination of point-to-point and connecting traffic, leveraging our network in Mexico and the Americas. On the Mexican market side, the traveller profile is primarily leisure-oriented, while retaining a smaller share of business travellers.

To what extent do the in-flight product and ground services meet the expectations of business travellers?

Our product is designed to offer a premium overall experience. Our fleet of Dreamliner (B787) are the most modern and efficient aircraft in Aeroméxico's fleet. They offer a more comfortable travel experience, reduce fatigue, and incorporate advanced technology. Their design allows for more space between seats, greater cabin baggage capacity, and a reduction in the effects of turbulence. The Premier One cabin is Aeroméxico's premium product. Passengers benefit from fully reclining seats, with a 1-2-1 configuration offering direct aisle access. In terms of connectivity, we offer the option to purchase high-speed WiFi access, with a free in-flight messaging service. As for ground services, the Premier lounges have been redesigned to international hospitality standards and have recently been renovated in Mexico City. At Monterrey International Airport, Premier One passengers have access to Terraza Premier, a premium space with a bar, snacks, and WiFi.

Premier One
Premier One Cabin

What partnerships have you put in place in France (MICE agencies, TMCs, institutions) to stimulate demand from the outset?

Sonia Oliveras – We are actively working with corporate travel management companies (TMCs), MICE agencies, strategic partners, as well as institutional and tourism stakeholders to stimulate demand even before the launch. These alliances are essential to position the route in the French market.

What passenger volume do you expect to achieve and what indicators will be used to judge success?

Sonia Oliveras – Our approach is to build a sustainable route, prioritising profitability and traffic quality. We continuously evaluate performance through key indicators such as load factor, yield, the share of the corporate segment, and generated connectivity.

If the road works, what will be the next steps?

Sonia Oliveras – We regularly assess the performance of our routes based on demand and other factors. This route will be no exception.

What is Aeroméxico's current dynamic in France and Europe, and what are your ambitions for 2026 in a tense international context?

Sonia Oliveras – Europe is a priority market for Aeroméxico. We currently operate several routes with Boeing 787 Dreamliners to key destinations, and we continue to strengthen our presence through new routes, increased frequencies and continuous product improvement. For 2026, our priority is to consolidate growth, strengthen connectivity and continue to position Aeroméxico as a benchmark for service, punctuality — being the the world's most punctual airline for the second year running — and top-tier experience. This year alone, with the opening of this route and the resumption of operations to Barcelona, we will increase our seating capacity to Europe during the summer by 11 %, a record figure for Aeroméxico.