Interview: Enrique de la Madrid Cordero, Mexico's Minister of Tourism

How do you explain the enthusiasm surrounding tourism in Mexico?

Enrique de la Madrid Cordero - The country is highly attractive to both tourists and business travellers. The quality of the welcome and hotel infrastructure is remarkable, and connectivity has developed considerably. Mexico City is a very dynamic destination. L'gastronomic offer is exploding, but it's also one of the cities with the most museums in the world!

What about business tourism?

E. M. C. - This sector is also booming, thanks in particular to the automotive industry. Many hotels have been opened in Mexico City to satisfy corporate demand. Visit MICE is also growing, with more and more events being held in Mexico. In fact, we're going to be focusing more on this market in the months and years to come, by putting in place specific offers. We don't just want to increase the number of travellers, we also want to increase revenue, which is why this branch of business tourism is so important to us.

the boundaries between leisure and business are disappearing

Mexico City is still associated with the image of a business destination. Can the capital now be seen as a tourist destination?

E. M. C. - Times have changed: today, the boundaries between leisure and business are disappearing. A business destination during the week becomes a tourist destination on Friday evening. It's a phenomenon common to many destinations, including Mexico City. When Formula 1 Grand Prix and the Dia de los muertes Mexico City is becoming a tourist destination in its own right!