In just a few months, JetBlue has already made a name for itself on a global stage. transatlantic axis busy schedule. Its secret is no longer so secret for French travellers: the New York airline has injected a breath of fresh air between Paris and New Yorkby providing a a unique service offering. From take-off from the tarmac at CDG until arrival at Terminal 5 at JFKA brand new transatlantic experience awaits French business travellers.
JetBlue has built its reputation on the quality of its in-flight product, based on a winning partnership with Airbus. L'A321LR and its ultra-modern Airspace cabin were a big hit with visitors to the last Paris Air Show. Paris Air Show. An ideal springboard for the subsequent inauguration of the flight Paris-New Yorka few days later, which will even become twice-daily on 20 June.
The "side step" that sets us apart JetBlue from other transatlantic players can be seen in the names of its travel classes. Gone are the Economy and Business classes. "This is part of our will to "disrupt the market"says Jayne O'BrienJetBlue's Head of Marketing, Products and Loyalty Programme. "We want JetBlue to be for everyone, and not to compromise between quality and price. "Economy' would suggest something we're not. It's a good product at a great price. We're not like the others, we want to be a disrupter, not a follower.".
The result is right up front, 22 suites Mint®- intimate cocoons that can be transformed into beds - bringing a breath of fresh air to the business class landscape, with a further two Mint® Studios offering 30 % of additional space. And at the heart of the JetBlue philosophy, 90 Core seatswhich is known in the United States for offering the most legroom (81 cm). And if that argument wasn't enough, the Even More® Space option (24 seats) also guarantees a bonus for more demanding passengers. A total of just 138 seats in this A321neoLR aircraft, clearly demonstrating the airline's commitment to a an intimate, personalised experience.
La connectivity is JetBlue's other key asset, both in terms of passenger entertainment - via the Live TV for example - or to enable them to work during the flight. In 2017, JetBlue even became the first US airline to offer free high-speed Wi-Fi throughout its fleet. This connectivity is all the more welcome as it is particularly functional: enough to appeal to business travellers for whom communicating on WhatsApp is not enough, and who have already struggled to download relatively heavy work documents during a long-haul flight...
An "immersive gastronomic experience", a dedicated terminal
This goes against the grain of other carriers who play the frugality card, JetBlue has decided to pull out all the stops. A range of snacks and drinks is available free of charge and at willon all flights. The company is even promising "immersive gastronomic experience". And with good reason: JetBlue is offering passengers the chance to put together their own menu from a selection of trendy New York addresses. They can even be tempted by one of the wines selected by Parcelle, or by the signature cocktails of Ada's Place...
These are arguments that have already hit home with both leisure and business customers, thanks to a range of high added-value services and a low-fare policy tailored to the travel budgets of major accounts and SMEs alike.
Last but not leastBut the JetBlue experience doesn't end with the landing on the tarmac at JFK. The local venue boasts XXL facilities, with the Terminal 5 dedicated to it. This will guarantee an unprecedentedly smooth passenger journey, thanks in particular to the 20 customs counters. And so optimise the precious time of a professional on the move, by allowing him to rush off to his first New York meeting.
