Minor Hotels, which has a strong presence in Asia as well as in Europe since its acquisition of NH Hotels, is strengthening its sales strategy aimed at its B2B clientele. The Thai group is launching a new distribution platform designed for travel agencies, tour operators, event organisers, companies and other professionals in the sector. Called Minor PRO, this platform is part of the group's global strategy, bringing together all its products and services in one placeA network of over 560 hotels worldwide.
To this end, nhpro.com, the platform of Minor Hotels Europe & Americas, is absorbed into the global site minor-pro.com. The transition will be seamless, as users will retain their usual access, information and tools. Similarly, the processes linked to meetings and events will continue to function as before.
Alongside this unique new platform, the NH+ Business programme is changing its name to become the Minor PRO Business Programme. Member benefits remain unchanged, including 25 % discount on stays and 10 % discount in bars and restaurants, as well as 5 % discount on meetings and events. Other privileges include premium Wi-Fi, early check-in and late check-out, and discounted parking. Pending the launch of a new programme for travel agents.
This new B2B Minor PRO ecosystem also takes the form of a new website integrating real-time booking tools for meetings and groups, exclusive rates and benefits for corporate customers and personalised commissions and benefits for travel agents. All this while offering integrated access to the entire Minor Hotels global portfolio. That's more than 560 hotels in 57 countries across the Anantara, Avani, Elewana Collection, Oaks, NH Hotels, NH Collection, nhow and Tivoli brands. " With this platform, we are taking a decisive step forward in our transformation strategy, focusing on a more international, digital and coherent B2B offering. "said Fernando Vives, Chief Commercial Officer of Minor Hotels Europe & Americas.
