Since acquiring NH Hotels in 2018, Minor Hotels has been following in the footsteps of the world leaders. The acquisition of the Spanish group had enabled it to expand its presence in Europe and the Caribbean while by expanding its portfolio of brands. Originally focused on Asia and resorts with its Anantara brand, the Thai hotelier is now present in 57 countries with more than 560 establishments positioned in most segments: luxury with Anantara and Tivoli in addition to the exclusive lodges of the Elewana Collection, upmarket hotels with the NH Collection and its lifestyle brands, nhow and nivoli. Avani or the mid-range with NH Hotels and Oaks, a long-stay brand of Australian origin that Minor Hotels is in the process of repositioning as a full-service hotel.
To continue its expansion and cover new markets, Minor Hotels will soon be able to count on four new brands. Following the trend, the hotelier has just unveiled these first "soft brandsThese are less formatted brands designed to attract independent establishments into the fold of major groups, such as Marriott's Autograph Collection, Accor's Handwritten Collection or Hilton's Curio Collection. The Thai hotelier will also have this card up its sleeve, with the Minor Reserve Collection for luxury hotels and the Colbert Collection for premium hotels.
At the same time, two other brands have been added to the range, including Minor's foray into budget hotels with iStay Hotels. " For fun, affordable, comfortable and practical holidays "says the group, and this " in the world's most popular cities ". But the group is also strengthening its positions in luxury with The Wolseley Hotels. Building on the legacy of London's renowned Art Deco brasserie in Piccadilly, The Wolseley focuses on establishments that combine British elegance with a European touch, complementing the Asian-style hospitality of Anantara hotels.
For all these brands, the first openings are due to be announced. in the coming months. " We have carefully designed each new brand to capture specific market opportunities, enabling us to meet the evolving needs of today's travellers and homeowners alike. "explained Ian Di Tullio, Commercial Director of Minor Hotels. All these new brands will contribute to the group's goal of reaching 850 establishments by the end of 2027.
