The Mondrian brand is set to make a comeback at London July this year. After a spell at the helm of the Sea Containers, a trendy hotel on the banks of the Thames, the Accor group's lifestyle brand - which is now in the process of being launched - has decided to take on a new role. since its acquisition of the American group sbe - settles in a lively, creative neighbourhood in its own image: Shoreditch. For this new venture in London, Mondrian is taking over the reins of an establishment opened in 2017, The Curtain, housed in a 1970s office building and launched in its time by Michael Achenbaum, founder of the very trendy Gansevoort hotel in New York.
Before joining the Mondrian fold, the hotel was redesigned and refreshed by interior design studio Goddard Littlefair. However, as a legacy of its past, the Mondrian Shoreditch retains the private Curtain Members' ClubThis is an exclusive area with a bar, lounge, event spaces and reserved access to the Altitude Rooftop with pool and lounge, while hotel guests can also enjoy the hotel rooftop at breakfast time. In addition, club members also have access to a coworking space on the ground floor - The Design Studio - for VIP work sessions.
For the rest, the hotel deploys the fundamentals of the Mondrian brand, namely a keen sense of design - with 120 arty rooms, including 13 suites, with a luxurious, theatrical aesthetic - and attractive restaurants. The one goes hand in hand with the other, as the Goddard Littlefair studio has designed the Bibo restaurant, for example, combining the identity of the Mondrian spirit with the Andalusian culinary heritage of its chef Dani Garcia. In London, this chef is deploying the sixth incarnation of the Michelin-award-winning brasserie and tapas bar concept. With 120 covers, the restaurant features relaxed high tables, a private dining room and an outdoor courtyard under a retractable glass roof.
The Mondrian will also be home to a new café and cocktail bar, Christina's Shoreditch, with a focus on local produce. " London has been, and will continue to be, a thriving hub for our lifestyle offerings, and myself and my team are delighted to be repositioning Mondrian as the world's leading lifestyle centre. one of the city's most innovative destinations in lifestyle, hospitality, culinary experiences and mixology for locals and travellers alike" said Chadi Farhat, Chief Operating Officer of sbe.
The brand's sixth hotel in the world, following its recent launch at Seoul Itaewon, Mondrian Shoreditch has established itself the brand's flagship in Europe. However, others are planned on this continent, notably in Bordeaux and Cannes in 2022, as well as in Germany. At the same time, the brand is continuing its global expansion and is expected to open its doors in Singapore, Dubai, Mexico City, Australia's Gold Coast and New Zealand. Resort destinations are also on the agenda, including the Dominican Republic, the Maldives, Puerto Rico, Thailand and Vietnam.
