Moxy arrives in Turkey: big debut in Istanbul

Moxy, the lifestyle brand of the Marriott group, is coming to Turkey with the opening of Moxy Istanbul Beyoğlu.
The Moxy Istanbul Beyoğlu hotel has opened, marking the brand's arrival in Turkey
The Moxy Istanbul Beyoğlu hotel has opened, marking the brand's arrival in Turkey

Moxy is writing a new page in its history by setting off to discover a new market: Turkey. And for this major debut, the brand has chosen an unmissable destination - Istanbul - and a strategic address: the Beyoğlu district. Visit Moxy Istanbul Beyoğlu is now established just a few steps away from the Taksim Square and Istiklal Avenue. In addition to this prime location, the hotel is distinguished by its atypical setting. The Afrika Han building, a historic monument built at the dawn of the 20th century, has been given a new lease of life, with Designist combining its neoclassical architectural heritage with contemporary design. The same firm - used to working on major hotel projects, notably in Turkey - was also commissioned to design the Moxy's next project in the country, expected in Izmir.

Moxy Istanbul Beyoğlu
The Moxy Istanbul Beyoğlu hotel has 167 rooms and suites.

For the time being, the Marriott group is focusing on Istanbul for its lifestyle brand, as it continues to build up its presence in the European market. Sandra Schulze-Potgieter, Vice President of Premium, Select & Midscale brands for Marriott in EMEA, explains: " For over a decade, Moxy has been delivering a stylish hotel experience to the new generation of travellers through industrial design, vibrant social spaces and bold programming. Istanbul is a city full of energy, culture and diversity, making it the ideal destination for the brand. ".

Moxy Istanbul
Moxy Istanbul

The decoration of the The Moxy Istanbul Beyoğlu hotel has 167 rooms and suites. is based on bright colours and warm materials such as wood and leather. Above all, it draws on local inspiration through works of art that pay homage to the cinema Turkish. His 167 rooms and suites offer travellers a view of the hustle and bustle of Istanbul or the tranquillity of the atrium. All rooms are equipped with smart features such as connected TVs and free Wi-Fi. Business guests also have access to dedicated facilities, including a 28 m² meeting room. And between meetings, the fitness centre is open 24 hours a day, 7 days a week.

Meeting room at the Moxy Istanbul Beyoğlu