New Turkish ambitions for St. Regis

The Starwood Group will launch its St. Regis luxury brand in Istanbul in the first half of 2014, in the upmarket Nişantaşı district.

The arrival of the St. Regis brand in Istanbul is part of a recent agreement between Starwood and the Demsa Group, which could well lead to other projects in Turkey. The American hotelier already has nine addresses on the Turkish market, including four in Istanbul. The St. Regis hotel will be added to the Istanbul portfolio from next year, with 118 rooms including four suites. It will be housed in a new building designed by local architect Emre Arolat in the Nişantaşı district, in the European part of the city.