Launched in late 2020The Radisson Individuals brand continues to grow, supported by the appeal of a major hotel group to independent hotel owners. While its announced expansion in Russia, with a dozen hotels in the pipeline, is being postponed for the foreseeable future, the brand recently opened its first hotel in Africa, in Accra, Ghana, and has a number of projects on the continent. But Radisson Individuals has also entered the Turkish marketThe brand will play an active role in the Radisson Group's development plans for the country over the coming years.
The brand has just unveiled the first of its Turkish members in Istanbul, the Royan Hotel Hagia Sophia IstanbulThe hotel is located in the heart of the European part of the city, within walking distance of Hagia Sophia and Topkapı Palace. Offering 49 rooms and suites, the hotel also has two restaurants, one of which is rooftop. " We are proud to welcome the first Radisson Individuals in Turkey, further diversifying our brand offering in this market.said Yilmaz Yildirimlar, Senior Vice President for Central and Eastern Europe, Russia and Turkey at the Radisson Hotel Group. Despite all the challenges, Turkey has grown steadily and remains one of the most popular countries for tourism.. "
The group can now count on five brands to underpin its expansion, which is set to accelerate. While Radisson Hotel Group was aiming to reach the 50 hotels in operation and under development by 2025, these targets, announced last year, have been shortened to end 2023. The success of the Radisson Individuals brand in Turkey is no stranger to this, despite the fact that 75% of the local hotel industry is made up of independent hotels. After Istanbul, five other projects are under way for this brand in Assos, Gure, Yalova and Eskisehir, with openings planned in the next six to eighteen months.
However, the Group can also count on its other brands to expand its presence in this key market. Among the ten openings expected this year, the lifestyle brand Radisson RED will also be making its debut in Turkey with a 106-room leisure hotel in Izmir. A resort destination which will also see the appearance of a 220-room Radisson Blu in the top-of-the-range segment.
At the same time, the hotel group will also strengthen its pre-eminent position in IstanbulIn Istanbul, Radisson Hotel Group has nearly 20 hotels in operation and under development. These include the Radisson Istanbul Harbiye, a 90-room hotel in the Taksim district, which will be added to its portfolio in the coming weeks.
