lifestyle

Dijon a few weeks ago, soon Nice, Dubai, Los Angeles, Singapore... Mama Shelter is not exclusive in its development between the major French cities and the world's metropolises. Affordable prices, friendly restaurants, original decor and a festive atmosphere: the concept launched by Serge Trigano seems to be catching on everywhere, with 17 hotels now open...

Just announced in Lyon, with the opening of a hotel in the Croix Rousse district next September, the Tribe brand will continue to expand in Europe and elsewhere. Launched by Accor in Australia in 2017, the budget lifestyle brand now has around ten establishments around the world. These include the...

This is not loyalty. Ennismore, by naming its new programme "Dis-loyalty" - accentuated by the crossed-out word "loyalty" - is showing its colours. In keeping with the spirit of its establishments - Mama Shelter, Hoxton, Mondrian and others - Accor's lifestyle hotel subsidiary could only have taken an offbeat approach to loyalty.

Singapore has two new addresses for business travellers who love chic, designer hotels. The Mondrian brand, which is part of Ennismore, Accor's lifestyle hotel subsidiary, has just set up in the heights of Chinatown, in the Duxton Hill district. Close to the Central Business District, Duxton Hill, once an underworld area, has become the place to...

The Drechsler palace, with its façade hesitating between neo-Gothic and French Renaissance styles, is ideally located on Budapest's Champs-Elysées, avenue Andrassy, and imposes its bourgeois allure in the heart of the Hungarian capital. A place of prestige, but one that was abandoned for a long time before the W Hotels brand brought it back into...

Rome's luxury hotel scene continues to expand. After the long-awaited opening of a Bulgari hotel at the beginning of June, a few months after that of a Six Senses, the Italian capital recently welcomed the Edition brand. Jointly developed by Marriott and Ian Schrager, the pioneer of the boutique hotel industry, this luxury lifestyle brand has set up shop just a few blocks from the...

A graduate of McKinsey and the Carlyle investment fund, Javier Aguila entered the world of tourism fully by becoming COO of Spanish tour operator Orizonia in 2012. This operational experience led him to found his own chain, Alua Hotels & Resorts, in 2014. This leisure chain is gradually being taken over by the leading all-inclusive operator in Spain.

Alongside the traditional loyalty programme, there is a more personal, even more intimate way of creating a special bond between business travellers and their favourite hotels: the sale of merchandising. Turning a customer into an ambassador, proudly displaying the brand's logo when travelling or at home...

The Tribe brand will be adding a new hotel in Lyon at the end of the summer, its 6th establishment in France and the 11th in the world for this lifestyle brand from the Accor group. As in the Batignolles and Saint-Ouen districts of Paris, Tribe will be setting up in a place that reflects its image, lively and bohemian, the...

Present in many German cities, as well as Paris, Florence and Copenhagen, 25Hours is continuing its expansion outside Europe. After Dubai, the lifestyle brand will be setting up in Jakarta by the end of the year. To make its entry into the Indonesian capital, the brand created by Christoph Hoffman and gradually absorbed by Accor from the beginning of...

Do what we do well, but do it even better: this philosophy underpins the future activity of Accor's new Premium, Midscale and Economy (P&ME) division, which brings together the brands that have made the group's history. And which, including Ibis, Novotel, Pullman and Mercure, still generate a large proportion of sales...

"The job is done. Now it's a question of delivering results", concluded Accor CEO Sébastien Bazin. At its Investor Day, the French group unveiled to the financial community the opening of a new chapter in its growth, symbolised by a new organisation that will consolidate the group's far-reaching transformation while...

After establishing itself on the banks of the Seine as part of the metamorphosis of the Cité Morland into a lifestyle centre, the SO/ brand is now part of another ambitious urban project, that of Uptown Dubai. The new southern gateway to the city, just a few minutes from Zayed Road and Jumeirah beach, the SO/ brand is part of another ambitious urban project, that of Uptown Dubai.

To open its fourteenth hotel - the fifth in the Paris region - the Okko chain has found a location that reflects its eco-responsible spirit, as the group has recently become a company with a mission. In other words, the first zero-carbon eco-neighbourhood in Paris, the Îlot Fertile, in the 19th arrondissement. Adjacent to the Rosa Parks RER station,...

Announced for autumn 2022, the transition of the Lindner Group's hotels in Germany to the JdV by Hyatt banner is beginning to take shape. Since June, all the hotels of the urban and lifestyle brand me & all hotels, as well as certain Lindner hotels, are now available for booking on the hyatt.com website,...

Marriott International has remained firmly attached to its position as the world's leading group, acquired since the takeover of Starwood in 2016. With one and a half million rooms at the end of last year, and still growing, the American hotelier is well ahead of Hilton and China's Jin Jiang, the other two groups with one million rooms in...

The Hoxton hotels are doing their bit to encourage sustainable travel. With the environmental impact of rail travel well established, the upmarket brand from Ennismore, Accor's lifestyle hotel subsidiary, is launching The Good Rate. They are offering their customers discounts of 20 euros, pounds or dollars, so that they can travel more...

Just launched in Berlin, the lifestyle brand The Hoxton is also taking to the skies of Brussels, having recently set up shop on the 22 floors of the former IBM headquarters. A Brutalist-style office tower revisited as a hotel, The Hoxton's regular design studio, AIME Studios, plays on the seventies atmosphere and the volumes of the building to...

The Mondrian brand is set to almost triple its number of hotels by 2025. With eight hotels around the world - in Los Angeles, Miami, New York, London, Doha and Seoul, as well as Cannes and Mexico City - this top-of-the-range lifestyle brand is looking forward to fourteen more. Taken over by Accor in...

After Rennes last March - and before Nice in 2024 - Mama Shelter is continuing its expansion in France's major provincial cities, with an opening announced for Dijon in July. Already present in Bordeaux, Lille, Lyon, Marseille and Toulouse, the lifestyle brand launched by the Trigano family and now part of the Mama Shelter network, has...