Swiss bets on Premium Economy

In this unprecedented period of compromise - thehybrid - The temptation of the intermediate class is becoming the norm for some airlines. After KLMwhich announced at the end of 2020 the arrival of a new premium economy for 2022, Swiss has just unveiled its new product. This fourth class, already open for booking, will make its debut from fourth quarter 2021. This applies to Boeing 777-300ER fleet by the start of the new season.Summer 2022.

This new offering will take the form of 24 seats by ZIM. More reclining They will also be integrated into a fixed rear shell, preserving passenger privacy. Passengers will also have more room, with an announced width of 46 to 48 centimetres, compared with 43.4 centimetres in economy class. The space between seats has also been increased - 99 centimetres compared with 78.7 centimetres in economy - and a retractable footrest has been added. All of this has been enhanced with connected touches, such as a USB socket and noise-cancelling headphones linked to the 15.6-inch screen.

tailor-made for our former Economy Class customers who want to enhance their air travel experience and benefit from the amenities typical of superior classes

In addition to enhanced comfort, business customers will be targeted by the range of services that Swiss has decided to integrate into its Premium offer. " Premium Economy Class is designed for economy class passengers who want to enhance their travel experience and benefit from the amenities typical of superior classes.says Tamur Goudarzi, the company's Commercial Director. By international comparison, SWISS Premium Economy Class is firmly positioned as a leading product. ".

This new Premium Economy offers access to thepriority boardingIt also guarantees reduced-price entry to the Swiss carrier's lounges, including the Business Lounges at the airports of Zurich and Geneva but also from the arrivals lounge at the Zurich hub. In addition, for passengers travelling with a heavy load, Premium doubles the baggage allowance to two suitcases weighing 23 kilos each. And to make matters worse, business travellers will be able to leaf through two publications downloaded from the eJournals portal free of charge. Finally, in terms of cuisine, Premium Economy passengers will have a choice of three hot meals served on china.

" We are delighted to respond to our customers' growing need for privacy and comfort by introducing Premium Economy. "says a delighted Dieter Vranckx. With such an investment, he is also sending a positive message to Swiss customers, just a few weeks after having painted a rather gloomy picture of the prospects for a return to growth... Last spring, the airline's new boss said: " At the moment, we are witnessing spectacular changes in business travel. As a result, I expect to see a reduction in the volume of this traffic over the period 2021 to 2025. It's up to us to adapt to this new situation. ". Adapting to these changes means rethinking our sales strategy.