Le Lufthansa Group has its sights set on renewal. Following in the footsteps of the company of the same name, which recently presented project Allegrisnow it's the turn of Swiss to adorn itself in new finery. The collection Swiss Senses was unveiled at the beginning of March. Aimed at the long-haul network, it will cover three travel classes First, Business and Economy. Airline officials point out that Premium Economy was launched in 2022, and will therefore escape the makeover.
Like the Allegris range presented by Lufthansa, Swiss Senses has invested in a suites - a first for the carrier - which will affect not only first class but also certain Swiss Business classes. " This is the most advanced cabin upgrade in Swiss's history. "says Dieter Vranckx, CEO of Swiss. " The new very high quality will meet our high standards over the long term. As a Premium airline, we want to respond to our passengers' desire to benefit from a high quality of service. greater individuality "he adds.
Visit FirstIn addition to the cabin, passengers can enjoy the privacy guaranteed by sliding, lockable doors. The cabin is equipped with an individual wardrobe, a table and heated or cooled seats. Swiss has also integrated a wireless recharging module and a screen that extends across the entire width of the suite. Like Lufthansa, Swiss has also thought of passengers travelling in groups: the central suite can be arranged for two.
La business class can also meet this need. Swiss intends to offer a choice of different Business configurations, and some seats can be separated by a sliding door. Here too, all passengers will benefit from heated or cooled seats and the wireless charging module.
Finally, passengers in the new Economy will benefit from increased space between seats thanks to an optimised design. Each seat will now be equipped with a high-definition screen of over 13 inches. The entertainment system has also been redesigned for all classes of travel.
" With "SWISS Senses", the travel experience becomes even more personal and sensorial "says Tamur Goudarzi Pour, Chief Commercial Officer at Swiss. He refers to " great attention to detail "and a special sense of well-being in a warm, comfortable and functional environment ".
Another new feature, common to all the different classes, is a "Human Centric Lighting" concept, which should make it possible to reduce the effect of jet lag on travellers.
One question remains: when will travellers be able to discover this new Swiss Senses range? According to the roadmap unveiled by Swiss, the refurbishment of its long-haul fleet will begin in 2025. The Airbus A330-300 will be the first to be affected, before Boeing 777-300ER. The future Airbus A350-900 ordered by Swiss will already be equipped with the new Swiss Senses range.
