Tokyo, the starting point for the Yotel offensive in Japan

With its links to the high-tech dimension of the Japan, Yotel will finally be making its debut in a strategic market for business customers, and therefore a natural one for the hotel chain. " Japan's emphasis on technology and theinnovation has been a major source of inspiration for Yotel since our inception. We are immensely proud and excited to announce our first hotel in Tokyo. "The Group's CEO was delighted when he announced on 25 July that the Group would be making a major investment in the future. Arrival in Tokyo by 2024. Yotel Tokyo will have a total of 244 rooms, including a meeting space, a 24/7 fitness centre and an outdoor terrace.

The Yotel Tokyo will be located in Ginza, a strategic location not only because of the advantages of this popular district, but also because of its proximity to Tokyo station. Just a quarter of an hour's walk away, it is home to the main terminal of the Shinkansen, the high-speed train that provides access to most of the country. And to make matters worse, this is also where business travellers can board the Narita Express, the link with the Tokyo hub.

a springboard for the deployment of our brand across Japan

Hubert Viriot, CEO of Yotel

This notion of a link with the rest of the country, and the world, embodies Yotel's strategy with this first Japanese address. The hotel group intends to use it as the starting point for a real offensive on the Japanese market. " The flagship of our group, the Yotel Tokyo will also be a springboard for the deployment of our brand throughout Japan, a market of strategic importance to Yotel. "said Hubert Viriot, CEO of Yotel. The roadmap for this development will focus in particular on Sapporo, Yokohama, Nagoya, Kyoto, Osaka and Kobe. And the brand will also be contributing YotelAir in the country's main airports and stations. However, the timetable for this Japanese expansion is not yet known.