" The strongest year in its history "As the city celebrates its tenth anniversary, Toulouse Team has every reason to be satisfied. According to the report unveiled by the city's attraction agency, all the signs are green for the pink city, which has climbed - for the first time - into Europe's Top 50 in the CICA classificationthe benchmark on the MICE world map. Toulouse moved up 8 places in the world rankings to 76e position overall, and 46th in Europe. Not forgetting the podium (3e) on a national scale. A real accolade for the destination.
Toulouse Team is particularly pleased to have achieved a new balance between business and leisure tourism. While MICE largely dominated visitor numbers to the pink city before the health crisis (70%), it is now benefiting from a " more balanced mix ", " broadening its seasonal wings, boosting its appeal as a leisure destination and consolidating its city-centre roots "This is all while having exceeded pre-Covid hotel volumes for the first time. All this while having exceeded pre-Covid hotel volumes for the first time, with 5.2 million overnight stays (+5.7 %) recorded in 2025. A historic milestone.
" Tourism, conferences, business locations, film shoots: the indicators are up, reflecting a structured and sustainable model "The Toulouse Team managers sum up. And with good reason: the MICE segment compiled 120 projects, bringing together exactly 40,757 participants, including 8 conferences of over 1,000 people. All of which generated no fewer than 82,848 overnight stays. In addition, Toulouse benefited from extended operations, with a significant increase in the number of events lasting 2 days or more (+20 %), and a rise in "intermediate formats": medium-capacity events increased by 41 %.
The milestone reached, the rankings won, the balance found: at 10 years of age, Toulouse Team has nothing left to prove. Or almost. Because in the highly competitive world of MICE, every year sets the record straight. And Toulouse seems more ready than ever to rise to the challenge.
