Updated on 15/2 at 11.30am
Presented at the end of summer 2021, IHG's Vignette Collection is already in full swing. Month after month, this umpteenth brand launched by the hotel groups to offer their commercial power to independent hotels or small groups, whose special character will in turn enrich their portfolio, demonstrates its seductive power. While a handful of luxury hotels already carry the brand, theew memberships are flooding in.
" The Vignette Collection has had a brilliant first year. With 14 high-quality hotels signed or opened, the collective efforts of our development teams and the hotels have created a solid base from which to pursue the brand's global growth" said Jane Mackie, SVP, Global Marketing Luxury Brands, IHG Hotels & Resorts. This confirms IHG's objective of reaching a hundred hotels in the next 10 years for this flexible brand, which will complete its luxury segment alongside the InterContinental, Kimpton, Regent and Six Senses brands.
Among the " exclusive and unique hotels "The Vignette Collection, which already offers travellers a wide range of hotels, has just set up shop in the heart of Washington with the opening of the Yours Truly hotel, an upmarket establishment with a bohemian feel and 355 rooms, with plenty of room for events and meetings. Previously, the brand made its first appearance in Australia in December 2021 with the Hotel X Brisbane Fortitude Valley, and then in Thailand with the Hotel X Brisbane Fortitude Valley. Sindhorn Midtown Hotel Bangkok - a second project is underway in Bangkok's Chinatown - before moving to Portugal, in the heart of Portowith the establishment Casa da Companhia. Located five minutes from Sao Bento station, rua das Flores, this 40-room luxury boutique hotel blends contemporary design with old-world charm, housed in a restored 18th-century building.e century.
In terms of rehabilitated historic sites, and again in Portugal, the Vignette Collection is preparing for its arrival in Lisbon this year as part of a prestigious project, the metamorphosis of a former Dominican convent dating back to 1242. Located in the heart of the Baixa district, on Rossio Square, the Convent Square Hotel is built around a cloister and will offer 121 rooms, a restaurant, lounges and an indoor swimming pool.
Among the other European cities, Budapest will also have the privilege of discovering the brand
around the summer with the affiliation of a luxury lifestyle hotel with just 50 rooms overlooking Liberty Square, the Verno House Budapest. This establishment also features a restaurant with bar, and a library room that can be used as a flexible meeting space.
The Austrian capital will also see the addition to the collection of the Grand Hotel Wien following its renovation. One of the city's oldest hotels, opened in 1870, its salons welcomed Johann Strauss to celebrate the jubilee of his career. It later served as the headquarters of the International Atomic Energy Agency, before returning to its original function in 1994 under the aegis of the company All Nippon Airwayswho bought the building to turn it into the ANA Grand Hotel.
Global expansion for the Vignette Collection
Another flagship hotel in its home city, Osaka, will also be undergoing a facelift to become a member of the brand: the RIHGA Royal Hotel Osaka. Opened more than 85 years ago, the hotel will join the IHG distribution network this year, but will not officially become a Vignette Collection until 2025. Time enough to restore all its prestige to this flagship with 1,039 rooms, 18 restaurants and bars, and 56 meeting and event rooms. The hotel's extensive range of facilities and unrivalled service have made it a regular destination for members of the imperial family, foreign dignitaries and visiting celebrities.
Still on this same renovation-affiliation modelThe Carlton Al Moaibed hotel in Al Khobar, Saudi Arabia, is set to become a Vignette Collection hotel by 2024. Business travellers to Al Khobar, Dammam or Dhahran will be able to enjoy the brand's standards in this 150-room hotel, which has been known for 40 years for its MICE facilities accommodating up to 1,500 people.
We'll have to wait until 2026 to see the opening of another new Vignette Collection hotel. for business tourism. And in a destination that doesn't always feature on the business radar, Victoria Falls, in Zimbabwe, on the border with Zambia. A tourist town known for its proximity to the Zambezi Falls, the largest in the world along with Niagara and Iguaçu, and its nearby national park populated by elephants. However, the designation of the city as a special economic zone for financial services and the creation of the Victoria Falls Stock Exchange should make it a more attractive place to do business. significantly increase demand for business holidays. The House of Chinhara - Vignette Collection will be catering for this clientele with its 99 rooms, bars and restaurants, and above all its four meeting rooms, the largest of which can accommodate up to 360 people.
Alongside these predominantly business establishments, the Vignette Collection can also be integrated into exclusive resorts, sometimes in surprising projects. Recently, the IHG group signed its arrival near Shanghai in 2024, in the world's largest indoor alpine ski parkThe Shanghai Yaoxue Snow World complex, housed in the Lin-gang new town shopping centre. Capitalizing on Chinese enthusiasm in the wake of the Beijing 2022 Winter Olympics, a major tourist destination two hotels, a 375-room Crowne Plaza and a 270-room Vignette Collection luxury hotel.
In his collection of resortsIt will soon be joined by hotels in Portugal, the Dona Filipa and Penina Resort & Golf in the Algarve, as well as in Thailand with the Dinso Resort in Phuket and the Aquatique Pattaya in Thailand, and in the United States in 2025, in McMinnville, Oregon, with The Gwendolyn hotel.
Still on the American continent, a hotel in Mexico's Yucatan peninsula, with the Hotel El Gran Encomendero in the historic town of Valladolid, close to the archaeological site of Balam and some forty kilometres from the ruins of Chichen Itza. But the leisure development of the Vignette Collection also involves Europe with an Alpine resort planned for 2026 in Reit im Winkl, a popular Bavarian village. On the border between Germany and Austria, the Hotel Alte Post will feature 150 luxury rooms, two restaurants and, of course, a superb wellness area.
