The people of Edinburgh know how to tease great architects. Like most Britons, in fact, who are renowned for their imagination in finding new ways of doing things. evocative nicknames to the skyscrapers that have populated the London skyline. For example, the 'Gherkin' for 30 St Mary Axe designed by Norman Foster; or the 'talkie-walkie' for 20 Fenchurch Street designed by Rafle Vinoly; or the 'rappe à fromages' for Leadenhall Tower designed by Rogers Stirk Harbour + Partners.
The helicoidal façade of the Ribbon Building, designed in Edinburgh by Jestico + Whiles, elicits a far less flattering analogy: "the golden turd". If the persifleurs see in its curved lines in coppery tones a resemblance to an emoji often used, this steel tape This emblematic name is a reminder of the many newspaper printing works that once existed in the St. James district of the Scottish capital.
So many spirals of paper encircling this 12-storey building, designed to house the new hotel. W Edinburgh and its 244 rooms and suites, most with terraces. This design hotel extends to two other buildings: the James Craig Walk, a listed building dating from the 18th century, and the James Craig House.e century and the Quarter House, newly built in keeping with the city's traditional architecture. It seems that Marriott's luxury and lifestyle brand is a regular ribbon-cutter this year, having recently set up shop in Sydney in a building with an equally emblematic architecture and similarly named... The Ribbon.
As in Sydney - and in the future in Singapore, where the brand has just completed a project scheduled for 2028 - W Hotels is bringing its expertise to the table. lifestyle expertise The St. James Quarter is one of the largest leisure and shopping areas in the UK, with over 30 bars and restaurants and almost 80 shops in the shopping arcade.
The hotel completes the panorama with its rooftop restaurant featuring South American-Japanese fusion cuisine, Sushisamba, its Brazilian-influenced cocktail bar, Joao's Place, and its signature W Lounge serving local, Welsh and Irish specialities. All of these trendy offerings can be found on the hotel's rooftop, a rooftop with 360° views on the Scottish capital and its famous castle.
This festive complex is also aimed at business customers, with five meeting roomsThere are three bedrooms, one of 90 m², three of 60 m² and one more intimate room that can accommodate a dozen people. But the W hotel will also be able to count on a special professional clientele, musicians and artists, with a Sound Suite recording studio. This will be the brand's second studio in Europe, after the one at W Barcelona.
