Continuing its expansion in Europe and around the world, 25hours will be offering a new hotel in Copenhagen in mid-March. This brings to 14 the number of establishments for this lifestyle chain, launched in 2005 in Germany and Italy. Accor partner since 2016The French group holds 50% of its capital and has integrated 25hours into the Ennismore joint venture, dedicated to the development of lifestyle hotels.
Like all the other 25hours hotels, this new hotel benefits from an attractive location and plays on a design combining contemporary and vintageIt's a place where you'll find everything you need for a great day out, with a strong taste for music and trendy, friendly food. All of which can be found at Copenhagen starting with an ideal location in the heart of the Danish capital. With direct access to the pedestrian Købmagergade, the 25hours Hotel Indre By - "Indre By" means city centre in Danish - is close to Kongens Nytorv and Nyhavn harbour, while Nørreport train station, with direct connections to the airport, is just 300 metres away.
The 25hours Indre By is part of a complex made up of four buildings, one of which has been newly created and the other three dating from the 19th century, housing in turn the Royal Porcelain Manufactory, then the faculties of law and theology until 2017. The place where students liked to meet in those days has now become the heart of the hotel, the Assembly Hall, where travellers meet for a coffee before starting the day or a drink in the early evening.
Designed by London studio Martin Brudnizki Design, the hotel offers 243 rooms, some with a small terrace and access to the secret garden. On the dining front, business travellers will find 25hours' flagship concept, the Israeli-inspired restaurant Neni, as well as an Italian-style café, Duse, with pastries designed by chef Melissa Forti and, in the basement, the Boilerman Bar, where they can enjoy a drink in a musical atmosphere. There is also a large wellness area and classic or electric bicycles are available for exploring the city. Business travellers will find intimate spaces for relaxed exchanges, such as the Vinyl Room, a coworking space and two meeting rooms for 15 people, called Opinion and Style.
25hours spreads its lifestyle spirit across Europe and beyond
After this first opening in Copenhagen, the brand is already looking to a second address by 2024. Still in the city centre, the future hotel will be located on Christiansholm Island and will be part of the contemporary evolution of "Paper Island", the island once known as the home of giant rolls of paper for Danish newspapers. This new urban destination will feature a 128-room hotel with a restaurant on the ground floor, a rooftop bar and two houseboats moored in front of the hotel, which could house a sauna and bar.
25hours is already present in a number of German cities, including Munich, ParisVienna and Zurich, added Florence to its list of European addresses at the end of last year. But its horizon now extends beyond this continent. At the same time Sydney and MelbourneThe brand was launched in Dubai last December, next to the Dubai World Trade Centre and close to the Dubai International Finance Centre. However, the 25hours One Central Dubai stands in stark contrast to traditional business hotels, with its decor inspired by Bedouin traditions and a design created in partnership with the Woods Bagot architectural firm. " This is the most exotic 25hours project I've experienced so far" said Christoph Hoffman, founder of the channel.
Glamping style, books and vinyl galore
In fact, the 434 rooms play on a unique glamping" styleThe hotel's rooms are designed to resemble a luxury urbanised camp, while the suites are designed to resemble artists' villages. The hotel's largest suite, the Hakawati, spans 228 m2 and a 52 m2 terrace, with three bedrooms, a dining table seating 10 and two bars with a dance floor and DJ corner.
The festive side of 25Hours continues with several restaurants and bars inviting you on a culinary journey around the world. These include the Tandoor Tina, combining British and Indian cuisine, a trendy rooftop bar, the Monkey Bar, modelled on the one at 25Hours Bikini in Berlin, and a Bavarian-style beer garden.
To enjoy their free time, hotel guests can enjoy a rooftop swimming poolThere's also a spa and hairdressing salon for women, a library with thousands of books throughout the hotel, a pottery workshop, a games room and a podcast studio. Those nostalgic for the pre-Spotify era will also find 500 vinyl records and a Walkman station to turn back time. However, thanks to its location in an essentially business district, the 25hours Hotel One Central can take on a more studious air with a fully-equipped coworking space, meeting rooms and event spaces.
