Announced at the beginning of the summerThe arrival in Paris of Accor's new lifestyle brand, Tribe, is now a reality with the opening of Tribe Paris Batignolles. Its location, in a fast-growing district of the French capital, corresponds to the contemporary concept of the mid-range brand launched last year in Australia. Innovative design, open-plan communal spaces, new technology and user-friendly services: all the elements of the zeitgeist are present. " Tribe Paris Batignolles was designed with this philosophy in mind "said Antoine Dubois, SVP Global Marketing Strategy at Accor.
Close to Parc Martin Luther King and not far from Gare St Lazare, Tribe Paris Batignolles is the result of the renovation of a former hotel and offers 79 rooms redesigned by interior designer Thierry D'Istria. These convivial living spaces feature Chromecast TV, Kevin Murphy wellness products and a 'chill-sweat', a kind of dressing gown that embodies the brand's 'just like home, only better' spirit.
For their part, the multi-purpose communal areas have been designed to offer customers the opportunity to have fun, work or simply "relax". On the programme: a café and a bar offering coffees roasted by Brulerie Belleville, a glass roof opening onto a patio, a fitness room, as well as a meeting room and a lounge. workspaces with plenty of sockets and USB ports. " Each space is separated by bookshelves, a bar, a sofa and iconic design objects. No object is left to chance, to tell a story that is at odds with the usual codes and so that everyone can choose the space they want and feel inspired by it. "says Thierry D'Istria.
As part of the brand's expansion in Europe, notably in Amsterdam, Warsaw and Manchester, other Tribe stores are expected to open in France, next year in Orléans and in 2022 in Saint Ouen.
