Accor is expanding the reach of its Handwritten Collection brand by partnering with another important hotel group, The Corinthia Group. A group known for its luxury hotels, the latest of which opened last March in Rome in the historic walls of the former headquarters of the Italian bank. This Maltese hotelier will entrust Accor with the management of its high-end brand launched in 2024, Verdi Hotels, under a franchise contract.
Within this framework, five hotels located in Malta, Portugal and Tunisia will be under the Handwritten Collection umbrella, before two establishments in Hungary and the Czech Republic will join them later.« L...
Accor is expanding the reach of its Handwritten Collection brand by partnering with another important hotel group, The Corinthia Group. A group known for its luxury hotels, the latest of which opened last March in Rome in the historic walls of the former headquarters of the Italian bank. This Maltese hotelier will entrust Accor with the management of its high-end brand launched in 2024, Verdi Hotels, under a franchise contract.
Within this framework, five hotels located in Malta, Portugal and Tunisia will be under the Handwritten Collection umbrella, before two establishments in Hungary and the Czech Republic will join them later.« The development of our second brand, Verdi, will now benefit from the significant marketing leverage of Accor worldwide as well as the power of Handwritten Collection. », said Simon Naudi, CEO of the Corinthia Group, without failing to point out that the ambition to continue the international development of the Corinthia brand « remains whole and totally independent ".
" This strategic partnership with Verdi Hotels marks an important step in the pursuit of our growth ambitions »Philippe Bijaoui, Chief Development Officer, Premium Brands, Midscale & Economy Hotels at Accor for Europe & North Africa, commented: "While the Verdi Hotels establishments that are set to become part of this collection of independent hotels of character have a leisure dimension, they are also suitable for business travel and meetings, as well as incentive stays.".
Located on the banks of Marsamxett Harbour, the Hotel Verdi Gżira Promenade offers easy access to the island’s main business districts, while also offering two meeting rooms for 12 people. Similarly, while overlooking St. George’s Bay in the resort of St Julian’s, the Hotel Verdi St. George’s Bay Marina has a MICE space. As well as the Verdi Dragonara – formerly Vivaldi Hotel – also located in St Julian’s and offering several meeting rooms and spaces suitable for conferences and events.
For its part, the Verdi Tunis Beach Resort, near the Tunis-Carthage airport, offers a seaside break to business travelers passing through the Tunisian capital, while regularly hosting meetings and professional events. Meanwhile, the Verdi Santarém in Portugal can host meetings for up to 250 participants. As for the hotels that will join the brand later, their business dimension is even more pronounced with a capacity of 300 people at the Verdi Budapest Aquincum and 7 rooms for more than 450 participants at the Panorama by Verdi in Prague.
