Selectour Bleu Voyages is changing its name. Despite the current crisis affecting business travel, the B2B agency network is clearly demonstrating its business positioning by becoming Business Blue. With a new name, a new visual identity, a new management team - 100 % women to boot - and a revamped website, TMC is developing a new strategy focused on business travel. " The main action plan is not to react to the current health crisis, but to think about how to get back on track after the crisis." says Karine Krajda, Sales Director.
" We are going through an unprecedented crisis, both in terms of its duration and its scale. Not only our daily lives, but also our models, our processes and our certainties are being turned upside down.said Jean-Pierre Lorente, CEO of Selectour Bleu Voyages. The worst thing would be to wait it out and hope for a return to 'business as usual'. So 2021 will be the year of change. "While remaining an active member of the Selectour networkThe travel agency is keeping its identity - Bleu - but simplifying its name, with its business team now known as Bleu Business.
" We are convinced that companies will have an even greater need for the support of an innovative and efficient TMC to help them get back on their feet. "commented Jean-Pierre Lorente. " Now is the time to rethink our offerings and the support we can offer our customersadds Karine Krajda. Our offers must meet the needs of our customers at that time. I think the trend will return, as it did years ago, [...] to quality business travel and service, and that's where Bleu's strength lies."
