Updated on 29 June
After recently sending Choice Hotels its operations in the United States, and throughout the American continent, the Radisson group is not hiding its ambitions in another part of the world: Asia. It is even targeting growth of 400 % in the coming years. That's an increase from the current 400 establishments to more than 2,000 hotels in the region by 2025 ! " Our plans for the APAC region represent one of the most important milestones in our company's history." said Katerina Giannouka, President of the Radisson Hotel Group's Asia-Pacific region. Organic growth and hotel leasing, licensing agreements, but also mergers and acquisitions: Radisson intends to combine all expansion models to achieve these very high targets.
Largely owned by the group Jin JiangRadisson has solid roots on the continent and is counting on exploiting its full potential in ChinaThe Group has also acquired the right to develop and manage two Chinese brands, 7 Days and Metropolo, in certain Asia-Pacific markets. In certain Asia-Pacific markets, the Group has also acquired the right to develop and manage two Chinese brands, 7 Days and Metropolo. " We look forward to working with our parent company, Jin Jiang International, and all our partners in the region as we enter a new and exciting era of hospitality." said Katerina Giannouka.
In addition to the Chinese market, the Group is focusing its development strategy on five other countries : India where Radisson already has around a hundred hotels and is seeking new partnerships, but also Thailand, Vietnam, Australia and New Zealand. While the group currently has only four hotels open in Thailand and two under development, Radisson has announced its ambition to reach the 100-hotel mark by 2025. To accelerate its expansion, Radisson will install development teams in Bangkok, Ho Chi Minh City, Jakarta and Sydney. In addition to the Radisson Group's nine brands, in Australasia and South East Asia they will also be able to draw on licensing rights to develop and manage the brands of another Jin Jiang subsidiary, the Louvre Hotels Group, notably Golden Tulip, Kyriad and Campanile. India, Indonesia and Korea remain under the direct management of Louvre Hotels Group.
The announcement of these lofty ambitions in Asia-Pacific comes complete the Group's five-year transformation planwhich had previously been working on a new brand architecture, state-of-the-art IT systems and more personalised customer experiences.
