When it opens in January 2024, the Signia by Hilton Atlanta, the latest addition to Hilton's MICE brand, will further enhance the Georgia state capital's position as the world's leading MICE destination. a key hub for business meetings. Host of the busiest airport in the worldWith nearly 100 million passengers a year, Atlanta is also home to the largest campus in North America, combining congress and convention facilities with sports and leisure facilities.
Centennial Park, the legacy of the 1996 Olympic Games, is home to number of XXL installations These include the World of Coca-Cola Museum and CNN headquarters, as well as Mercedes-Benz Stadium - rebuilt in place of the Georgia Dome, damaged by a tornado in 2008 - and, above all, the Georgia World Congress Center, the original site of the future Olympic Park.
Opened in the early 1970s, today the venue is the world's largest LEED-certified convention centre and offers a surface area of 40,000 m² divided into twelve halls, three auditoriums, two ballrooms and almost 100 meeting rooms. This makes it the fourth largest convention centre in the United States. Its manager, the Georgia World Congress Center Authority (GWCCA), has decided to round off its offer with a range of accommodation to match and linked to the convention centre. To achieve this, GWCCA has chosen the Signia brand, launched by Hilton in 2020 to develop high-end, large-capacity meeting hotels.
This will naturally be the case for the 976-room Signia by Hilton Atlanta. The largest hotel development project in the centre of Atlanta for 40 years, the property, which has just been completed, stands on the redeveloped foundations of the former Georgia Dome. In addition to a large number of rooms, its 42 floors will include three restaurants and three bars, as well as top-of-the-range relaxation facilities with a spa and a fitness centre equipped with Peloton bicycles.
But the hotel will also have its own meetings area of almost 10,000 square metresdirectly connected to the Georgia World Congress Center. In addition to numerous meeting rooms and three conference rooms, this MICE venue boasts the largest ballroom in the state of Georgia. On the events side, there will be an outdoor terrace and lawn for outdoor cocktails.
" As the first newly built Signia by Hilton property, this is an incredible milestone for the group." said Gary Steffen, Hilton's Global Head of Full Service Brands. Third establishment of the brand When it opens next January, Signia by Hilton Atlanta will be the first hotel to have been created from scratch. The Signia by Hilton Orlando Bonnet Creek, the first link in the chain to open in summer 2021, is the result of the conversion of a Hilton hotel. The second, opening in 2022 in California, is the result of the takeover of a former Fairmont in downtown San Jose.
These two establishments, like the future Signia Atlanta, will be the first of their kind in Europe, representative of the large capacity of this MICE brand with 805 rooms and 6,500 m² of meeting space at the Signia San Jose, including the largest ballroom in Silicon Valley. The Signia by Hilton Orlando Bonnet Creek, part of a vast resort, combines with the neighbouring Waldorf Astoria hotel to offer a total of almost 30,000 m² dedicated to meetings and events.
