Conquering new markets and carving out a place for itself in a new segment: the Motel One group is pursuing these two objectives through its new brand, The Cloud One, which will be launched in 2010. a dozen hotels are expected to open by 2026 in Europe and the United States. Travellers brought to Germany on business, as well as to a number of major European cities, were undoubtedly able to get to know its budget and design brand, Motel One. A contemporary approach that the group has used to add a top-of-the-range and lifestyle version.
Although the German group chose New York to launch The Cloud One at the end of 2022, Motel One has returned to its home turf to continue its expansion with the opening of the hotel The Cloud One Hamburg-Kontorhaus. Located in the heart of the major metropolis of the North of Germany, surrounded by the Expressionist-style brick facades that have earned the Kontorhaus district its Unesco listing, the establishment offers 457 rooms to travellers and the lifestyle fundamentals that the new brand intends to propagate here and elsewhere.
These include carefully thought-out design, lively venues including a bar concept with a DJ, as well as a focus on sustainability with organic breakfasts, 100% green energy and certified products - all the group's hotels in Germany are in the process of being certified. Green Key. And for that 'head in the clouds' feeling, there's a rooftop bar with a view. So many trademarks that business travellers will find in the second hotel expected in Germany in 2024, The Cloud One Düsseldorf-KöBogen. Scheduled to open in the middle of the year, the hotel will have 157 rooms and will stand out in this regenerating district thanks to its façade designed by renowned architect Christoph Ingelhoven.
In addition to these two major German cities, the lifestyle brand of the Motel One group is also approaching Prague this year with a hotel on Rue Hybernska, close to the Czech capital's main railway station. This expansion will continue over the next two years. " We already have a full pipeline of projects for this second brand." said Stefan Lenze, co-director of the Motel One group. Berlin, Vienna, Brussels and Lisbon in Europe, Chicago and Miami on the other side of the Atlantic: several cities are preparing to welcome Cloud One hotels by 2026, in addition to Nice, where a project is also under way.
With The Cloud One, the German hotel operator is taking advantage of a new string to its bow to expand its international footprint. At the same time, its historic brand is also continuing to develop. outside the DACH region (Germany-Austria-Switzerland=. With the opening of a Motel One in Ireland last year, in the heart of Dublin, the group is now present in 13 countries. And its future plans are concentrated outside the German-speaking area, with new hotels expected in London and Milan, among other places.
