Created by actor Jean Richard in 1963 in the heart of theErmenonville in Oise, the Sea of Sand was the France's leading leisure parkfamous for its giant dune, which gave rise to its decor inspired by the Far West. Sixty years later, the site is developing an events business following the arrival of theseminar room inaugurated in early January 130 m², and has published a first BtoB brochure presenting this new Seminars & Privatisations offering.
Located at the entrance to the park, this fully-equipped space can accommodate up to 80 people for business meetings and 100 for cocktails, with a private outdoor area at the rear for breaks if required. It complements theHaciendaThis is one of the park's restaurants, used for meals and as a back-up for receptions on rainy days (for up to 250 people). " Without any particular publicity, we already had a few occasional requests for sales meetings, team building or receptions, such as the Medef Oise garden party, which brought together 350 participants in June 2023. "says Mathilde Philippot, MICE Manager at La Mer de Sable.
From now on, La Mer de Sable intends to increase the number of times it rents out these two venues until it reaches the end of its term. full privatisation on weekdayswhen children are at school and during periods when the leisure park is closed, for a capacity of 10 to 5,000 guests. " We receive bookings from companies within a 1h30 radius of the park. Privatisations are available for groups of 200 people or more, with a number of attractions, a show with a troupe of Indians and cowboys, and a range of catering and activities with team-building providers. With its 45 hectares, including 20 hectares of dunesThe park is in fact a vast playgroundadds Mathilde Philippot. And she adds: With its natural backdrop and western theme, the Mer de Sable is guaranteed to make your stay a memorable one. off-beat professional day compared to an operation in a convention centre or a standard hotel ". The aim is one event a week for this first year. This should add to the park's total attendance of 400,000 visitors by 2023.
The Mer de Sable is part of the Looping group (taken over in the summer of 2023 by the French fund PAI Partners), which operates 18 leisure parks and aquariums in Europe. Several sites in France were already offering MICE activities: Planète Sauvage near Nantes, the Grand Aquarium in Saint-Malo, the Bagatelle leisure park near Berck...
