Choice Hotels has just been added to the list of hotel partners of Air France-KLM's Flying Blue frequent flyer programme. Accor, Best Western, Hilton, Hyatt, IHG, Marriott, Radisson, Shangri-La and Booking: all these players were already involved in various ways - Points-to-Miles, Miles + Points - in reward exchanges with the airline group.
Under this agreement with the American franchisor, the 65 million Choice Privileges members will be able to convert their Privileges programme points into Flying Blue Miles. This will give them access to award tickets for travel on Air France, KLM and Transavia or their SkyTeam partners. All according to a scale of 5,000 points for 1,000 Miles. Flying Blue Miles can also be used for upgrades, access to lounges, meals on board, additional baggage allowance and the Flying Blue shop.
As Choice Hotels looks to expand its presence in France and the European market, this collaboration with Air France-KLM is a testament to the group's commitment, according to Nick Bosworth, Director of Marketing and Loyalty at Choice Hotels EMEA.
to offer its loyal customers". unrivalled opportunities to redeem the points they have earned by staying at over 7,000 hotels worldwide" .
It should be noted that Air France-KLM is the Europe's first major group a partner of Choice Hotels, which already has a number of North American airlines as partners, including United Airlines, Southwest Airlines, Spirit Airlines, Air Canada, Aeromexico and Alaska Airlines, as well as Turkish Airlines, Qantas and Virgin Australia, Choice having a major presence in the Pacific.
