At the American Express Meetings & Events trade fair, American Express made its the ACTE conference a commercial agreement with Le Public système, a specialist in event communication. This will give rise to a new MICE offering, combining the strengths of both partners in terms of event communication strategy, creativity, cost optimisation and visibility. "This alliance is an opportunity to benefit from American Express Business Travel's global network and to leverage its expertise in markets other than France," emphasises Frédéric Bedin. However, the Managing Director of the Public Susteme Hopscotch Group warns: "With this agreement, we don't want to become the arm of every operation organised in the world, even though 40% of our turnover is generated abroad. We want to be a structure for advising and optimising Mice spending". American Express and Le Public système anticipate that this new partnership will provide their customers with unprecedented access to a comprehensive offering, integrating communications strategy and branding as well as strategic management of their events, with ROI objectives.
Amex: a new French partner for MICE
Le Public Système, the French specialist in public relations and event communications, has signed an agreement with the MICE branch of American Express. The aim of the partnership is to provide companies with a more comprehensive offering, combining the skills of both partners.
