What are the main challenges facing conference centres in 2026? IACC (International Association of Conference Centres) has compiled answers in the new edition of the Meeting Room of the Future study. With its panel of 425 centres in 19 countries, the association was able to use a wide range of data.
Unsurprisingly, the study published by the IACC focused in particular on the current trend: artificial intelligence. And according to the report’s authors, conference centres are not – or not yet – using AI to compensate for staff cuts. The technology is mainly used for marketing (45%) and data analysis (41%).
Still on the subject of new technologies, it is worth noting that the roll-out of Wi-Fi is not yet complete. 87% of conference centres have invested in their internet infrastructure over the past two years. And 64% plan to do so by 2028.
Furthermore, the ‘Meeting Room of the Future’ study predicts that cybersecurity will play a key role in the near future. 80% of respondents believe it will be a priority over the next two years. And 61% are already taking this into account when integrating new event technologies.
