Avis improves its mobile offering in the UK

Avis UK has just launched its new mobile site, designed to make it easier for travellers to consult car hire offers in the UK and make bookings directly via their smartphone.

The mobile offer will undoubtedly be one of the main expectations of business travellers in 2012. To meet this growing demand, Avis is enhancing its UK offering with the launch of a new mobile site, adapted to smartphone screens. Travellers should benefit from a more intuitive navigation, which will in particular make it easier to book while on the move. The new tool should enable Avis to increase the number of mobile bookings from 1% to 5%.