" Remarkable » : this is how the Paris Île-de-France Chamber of Commerce and Industry (CCI) describes the performance of Parisian trade shows in the second quarter. It must be said that the traditional barometer dedicated to this MICE activity shows indeed significantly improved results, even though the first quarter had already proven to be largely successful.
To Au 2e In the third quarter of 2026, trade fairs in the Île-de-France region did indeed see growth in terms of net stand space (+13%), the number of exhibitors (+10.7%) and visitor numbers (+7.4%). Trade fairs even exceeded this average increase, with rises of 17.6%, 13.9% and 9.7% respectively.
The authors of the barometer published by the CCI logically highlight the "locomotive role" played by the star trade shows, particularly VivaTech, which was also celebrating its tenth anniversary during the 2026 edition. The organisers of the show, held from 17 to 20 June, congratulated themselves on its success at the end of the event: " To celebrate its 10the anniversary, VivaTech (MSL France) has seen its scope increase: more space, more innovation and more inspiration. Thus consolidating its status as an unmissable global event for technology and innovation. The figures testify to this: VivaTech experienced a record edition, surpassing the 200,000 visitor mark from 165 different nationalities. VivaTech 2026 brought together more than 15,000 startups and 1,155 speakers. And beyond the in-person figures, the cumulative social media audience exceeded 5 billion.
All the signals therefore confirm the good health of the Paris region's trade fairs and the place of Île-de-France as a stronghold for professional events in Europe. This momentum is expected to continue in the autumn, with several major events already scheduled for the 3rd quarter: Première Vision Paris, Maison&Objet, and Silmo Paris confirm the lasting attractiveness of the Paris region's trade fairs, both among professionals and the general public.
