The American carrier JetBlue reviews its pricing for its domestic routes and is preparing at the same time to launch a new First cabin on its domestic routes.
This fare offer should allow for simpler and more intuitive bookings, explains the company. The new booking process is now structured around two steps. Travellers first choose their travel experience, then select the fare level that corresponds to their needs in terms of flexibility, seat choice, or refund.
JetBlue's pricing is thus organised around four onboard experiences:
- Maina new name for the current Core class, which includes free high-speed Wi-Fi Fly-Fi, individual screens with live television, complimentary snacks and drinks, and the company's usual service.
- EvenMore, the Premium Economy offer with more legroom, priority boarding, priority access to security controls where available, guaranteed space in overhead lockers, and several additional benefits.
- BlueFirst, the new domestic First Class, which will be gradually introduced on aircraft and routes not equipped with the Mint cabin.
- MintJetBlue's Mint premium cabin on certain routes, particularly transcontinental flights, featuring lie-flat seats, upscale dining, and personalised service.
A first for domestic flights in early 2027
With BlueFirst, JetBlue is entering the highly competitive US domestic First Class segment. The new cabin will be installed on the carrier's single-aisle aircraft operating non-Mint domestic flights. It will offer wider, more comfortable seats, more personal space, dedicated service, and improved dining and amenities compared to the EvenMore premium economy cabin. This premium offering will be available in early 2027.
The product selected by the passenger will then be available at three price points:
- Basethe entry-level fare for price-conscious travellers. Seat selection is not included and cancellations will result in a credit, minus any applicable fees.
- Standardwhich includes seat selection, no change fees, and credit for eligible cancellations.
- Flex, the most flexible option, with seat selection, changes, and refunds at no extra cost when conditions are met.
By contrast, the Mint class will not offer a Base fare but only Standard and Flex. According to Marty St. George, president of JetBlue, this new structure will allow customers to book in two clicks around the desired in-flight experience and then the level of fare flexibility.
