Specializing in mountain holidays, MMV is expanding its range of activities with Daffy, a new year-round hotel concept that is open year-round except for November. Located in the heart of Briançon, near Serre Chevalier, this establishment is housed in the former Berwick barracks, a military building from the 19th century.e entirely restored century.
With its decor inspired by the 90s and the world of sports, Daffy stands out from traditional hotel establishments. The goal is to offer a living space that combines accommodation, dining, leisure activities, and professional events in a relaxed atmosphere. This approach aims to meet the expectations of companies seeking to combine work meetings and collective experiences.
Three meeting rooms and a capacity of 306 beds
To accommodate its business clientele, Daffy has 84 accommodations, divided between 51 rooms and 33 apartments, representing 306 beds for sale.
The MICE offering is structured around three modular meeting rooms. The main one, called La Plénière, has an area of 126 m² and can accommodate up to 90 participants in a theater configuration. It is equipped with an HD laser projection system, Bose sound system, and ClickShare technology.
Two other rooms of 40 m², Misty and Ollie – figures in the style of acrobatic skiing, like Daffy – complete the setup. They can accommodate up to 35 people each depending on their configuration and feature videoconferencing equipment, 4K screens and wireless presentation solutions.
The establishment can thus host events with around 150 participants on site. For larger events, several facilities located a few minutes’ walk away allow for increased capacity: the Cosmo cinema, with 200 seats, the Altipolis center for workshops and subcommittees, or the Casino Circus, which can accommodate up to 300 people.
An integrated catering service for events
Another component of the MICE offering, the Daffy hotel has nearly 600 m² of dining and socialising spaces.
The restaurant La Cantine offers cuisine based on regional products and seasonal recipes, with formats adapted to business lunches, group dinners, or shared meals.
The bar La Buvette complements this offer and can accommodate the informal times of seminars: breaks, cocktails, afterworks or company evenings. Animations, including concerts, blind tests and DJ sets, can also be integrated into the event programs.
The entire system allows organizers to group accommodation, meetings, and catering services together on a single site, thereby reducing participants’ travel time.
Briançon and Serre Chevalier as venues for team building
Beyond its infrastructure, Daffy relies on its environment to develop an incentive and team building offer that is accessible all year round.
Located near the Serre Chevalier ski resort, which has 250 kilometers of slopes, the establishment also benefits from a territory offering some 400 kilometers of trails and more than 300 days of sunshine per year.
In winter, companies can include ski days, sled dog outings or other mountain activities in their seminars. In the beautiful season, hiking, mountain biking, rafting, canyoning, via ferrata or paragliding allow for a variety of collective experiences.
More accessible activities, such as yoga, Pilates or the running club, are also offered directly at the hotel.
Daffy’s urban setting is another asset. Briançon, whose Vauban City is a UNESCO World Heritage Site, has cultural and leisure facilities within walking distance. Programs can thus combine sports activities, heritage visits, or moments of relaxation, especially at the Grands Bains du Monêtier.
Formulae adapted to the different corporate events
Daffy offers several formats, ranging from the day-long study to the residential seminar, through incentive programs, cohesion activities or the complete privatization of the institution.
The programs can combine meetings, workshops, meals, outdoor activities and evenings, with personalized support. The sales team is committed to delivering a customized and priced proposal in less than 48 hours.
With this new address, MMV intends to capitalize on its expertise in mountain tourism to invest in a complementary market. The association of professional infrastructure, an integrated catering offer and a wide selection of activities throughout the four seasons allows Daffy to position itself in the segment of residential seminars and small-scale corporate events.
Information and reservations for MICE: mice@daffyhotels.com – 04 92 12 66 29
