The support of major names in the hospitality industry benefits the development of the lifestyle brands Ruby and YOTEL. Entering the IHG group in early 2025, the Ruby brand will thus move away from its original market – the major European metropolises – to make its debut next year. in the United States, In New York and Chicago. But at the same time, it is also expected in Asia-Pacific, in Bangkok.
The year 2027 is expected to see the opening of a 184-room hotel in one of the capital’s main business districts, Sathorn. This establishment, designed with the tropical glamour of the 1920s Siam in mind, will be presented, as befits a Ruby brand, with music through evening concerts or Marshall speakers in the rooms, while offering a lively bar for nomadic professionals that is open 24/7.
" Ruby’s arrival in Thailand marks the beginning of the brand’s growth in the Asia-Pacific region, emphasized Rajit Sukumaran, general manager for East Asia and the Pacific at the IHG group. After Bangkok, IHG sees other opportunities for Ruby in urban destinations across the region »And that is despite the British hotelier’s ambition to surpass the 120 Ruby establishments over the next decade, compared to the 40 hotels currently open or under construction.
Like Ruby, YOTEL is making the Thai capital a base for its expansion in the Asia-Pacific region. Since last October, this lifestyle brand, which has been part of the Hilton portfolio through its Select by Hilton collection since March, is present within the brand-new Cloud 11 complex in the Sukhumvit district. Design, technology, compact rooms with a reclining bed that transforms into a sofa: the fundamentals of the brand are there, aimed at nomadic professionals seeking practicality, connectivity, and affordable stays.
Already present in Tokyo and Singapore, in the Ginza and Orchard Road districts, as well as at Singapore Changi Airport with its YOTELAIR airport-style version, the brand is making Asia-Pacific its priority by relying on its distribution partnership with Hilton. After Bangkok, another establishment will open in Malaysia in early 2027, with the opening of YOTEL Kuala Lumpur City Centre. Accompanied by the goal of tripling its current portfolio of 24 establishments,« Asia-Pacific offers great prospects, said Phil Andreopoulos, CEO of YOTEL. We look forward to introducing [the brand] to other port cities among the most dynamic in the region. "
