The Voco brand is approaching its 50th anniversary. Fifty establishments in Europe since its launch by the British group IHG at the end of 2018. Focused primarily on the conversion of existing hotels – the most promising development model at the moment –, the high-end brand has experienced rapid growth and now has more than 150 establishments worldwide, including 84 in the EMEA region as of September 2019.
In this context, Europe is one of its main bastions, with among the latest openings the voco Budapest D8 for its debut in Hungary and the voco London Bloomsbury, strengthening...
The Voco brand is approaching its 50th anniversary. Fifty establishments in Europe since its launch by the British group IHG at the end of 2018. Focused primarily on the conversion of existing hotels – the most promising development model at the moment –, the high-end brand has experienced rapid growth and now has more than 150 establishments worldwide, including 84 in the EMEA region as of September 2019.
In this context, Europe is one of its main bastions with, among the latest openings, those of voco Budapest D8, for its debut in Hungary, and voco London Bloomsbury, strengthening the already significant presence of the brand in the United Kingdom. With the goal of reaching 50 hotels open, IHG is planning further expansion, with 26 hotels under development in the region, including a first establishment in Uzbekistan, in Tashkent, as well as the first voco suites in Europe in Turkey, in Çeşme.
But France is also concerned by this development plan. Launched in 2020 in Paris near the Montparnasse train station, its presence expanded to Strasbourg in 2021, then to the outskirts of Paris with the transformation of a Holiday Inn at the Porte de Clichy, and more recently to Beaune and Touquet, the latter also within the walls of an ex-Holiday Inn.
In parallel, four projects are underway in France, supporting the growth of the brand in regional metropolises. Launched in the summer of 2024, the project for a voco in Angers is expected to materialize next year, upon completion of the reconversion work on the high-end hospitality sector in a historic building in the city center, that of the Post Office. The arrival of the brand in Lille has also been finalized, while in Nantes it will be integrated into the future ALTO real estate complex, next to the TGV train station. At the heart of the EuroNantes business district, this ongoing mixed-use project will include 2500 m² of offices, a Biltoki gourmet hall, apartments, and a voco hotel with more than 120 rooms.
Finally, the IHG group’s takeover of a portfolio of 11 Penta hotels in Germany, Belgium and France will allow the brand to land near Paris-CDG airport by establishing itself in the walls of an 186-room lifestyle-oriented establishment, which has so far featured 8 meeting rooms.
