The IFEMA exhibition center is just steps away, and Madrid-Barajas airport is nearby: the hotel complex already had two key features that attracted business travelers. And this was done under two Accor Group brands: Pullman Madrid Airport & Feria on one side and its neighbor, Novotel Campo de las Naciones on the other. Now, while the reasons for staying there will always be many, the offer of the venues has become unique.
Their owner, the hotel operator Essendi – formerly AccorInvest – has indeed chosen to do a two-in-one by transforming these two establishments into a single destination: the Novotel Madrid Feria & Airport. « We have identified in these two neighboring hotels an opportunity to create a more attractive destination by rethinking their positioning and their complementarities », Nuria Vazquez, Portfolio & Asset Manager Spain at Essendi, commented.
This repositioning resulted in the two hotels being brought together under a common identity; the 426 rooms are divided between the Plaza Hub and Deluxe Hub wings, offering superior comfort. At the same time, the spaces and customer journeys have been redesigned, notably to attract leisure and family segments in addition to the business clientele, but also to better integrate into the neighborhood’s life.
In this context, the opening of the ground floor to the city, the creation of new meeting spaces and the development of a catering offer accessible to external customers contribute to strengthening the hotel’s local presence. However, the business clientele has not been forgotten in this transformation with MICE capabilities increased to nearly 1,000 m² of modular spaces, across 15 meeting rooms.
Another element, and one that will interest event organizers who are sensitive to this issue, is that this merger project includes significant investments in decarbonization and energy efficiency, in addition to the installation of a 120 m² green façade. Already certified Green Key and CO2 Madrid Responsible, the hotel now aims to obtain the BREEAM In-Use certification at the Excellent level.
