According to the results of the study carried out by American Express Meetings and Events, the Asian MICE market is entering 2012 with the highest level of confidence: 57% of the experts surveyed in the region are forecasting an increase in the number of meetings and events over the course of the year. The trend is confirmed when it comes to budgets, with 30% of respondents predicting an increase in spending on the MICE industry: a figure well above the global average (20%). By way of comparison, professionals in the United States are anticipating an increase in the number of events in only 42%, and their South American neighbours in 50%.
