Starwood is taking care of the digital showcase for its MICE offering, with the launch this week of a new dedicated website, starwoodmeetings.com. The site covers all the hotel group's brands - St. Regis, Sheraton and W hotels - representing more than 1,000 establishments. Meeting planners can access details of facilities, room plans and a comparison tool designed to help them identify the hotel best suited to the event they are planning. "We've studied customer feedback and developed a tool that gives them simple access to the information they need," says Christie Hicks, Head of Sales Organisation for Starwood.
