The latest example comes from the Accor group, where the Pullman chain announced on 10 April that it was integrating a new tool through the deployment of MeetingMatrix International solutions. Presented as a "global reference in the publishing of computerised solutions for personalising meeting spaces", MeetingMatrix should help to boost the MICE offerings of participating Pullman establishments: after a trial phase in the first quarter in Dortmund, the application is currently being deployed in hotels in Barcelona, Paris Montparnasse, Berlin, Cologne, Stuttgart, Erfurt, Aachen, Dresden and Gurgaon in India. In concrete terms, MeetingMatrix enables guests to locate their hotel, access interactive maps and detailed information on meeting rooms, and arrange their space online: layout and distance between seats, installation of a podium and screens, etc. "In 2011, our hotels welcomed more than 1,000 guests. In 2011, our hotels hosted more than 30,000 events around the world," says Xavier Louyot. Pullman's International Marketing Director adds: "Our research confirms that meeting organisers expect innovation, detailed information and flexibility. Our partnership with MeetingMatrix enables us to provide these answers to our meeting planner customers".
