HotelTonight is undergoing a revolution: in addition to last-minute offers - which form the DNA of the application - the booking platform intends to broaden its target market with bookings up to a week in advance of the stay. The result: greater flexibility for the business traveller, and a less restrictive positioning for the hoteliers themselves, as HotelTonight's managers point out: "partner hoteliers (...) will be able to considerably reduce the number of unoccupied rooms by broadening the spectrum of potential customers". Launched in 2011, HotelTonight boasts 11 million users - including more than 2.5 million in Europe - and last year recorded growth in bookings of 5,54% in Europe and 3,29% in France.
