Oneworld enhances its "oneworld events" MICE offering

The MICE offering is gaining momentum at oneworld, which has just made official further enhancements to the 'oneworld events' programme, both in terms of pricing and network, almost a year and a half after the solution was launched in May 2013.
DR

On Wednesday 15 October, Oneworld confirmed its ambitions in the MICE sector by unveiling a number of practical improvements designed to make the "oneworld events" programme more attractive to organisers of conventions, conferences, trade fairs and events. The redesign of the solution was made official in Las Vegas by the airline alliance at the opening press conference of IMEX America. It includes the elimination of fees for all flight bookings made on the dedicated website, as well as new discounts limited to a network of "designated" travel agencies. In addition, the network covered by the oneworld events solution now extends to almost a thousand destinations in over 150 countries. "The oneworld events offer is now even more advantageous, with more attractive discounts and promotions with no booking fees via our own oneworld events website, as well as in selected travel agencies, from today", says a delighted customer. José María AlvaradoSales Director of oneworld. Since its launch in May 2013, more than 100 leading events have opted for onewolrd events, with a total of some 200,000 participants gathered in around 50 destinations.