"What's the new frontier, because there comes a time when you can't polish silver any more for brighter results": that's the metaphorical starting point drawn by the white paper "What's the new frontier? 2015 Buying Meetings As easy As Buying Travel?which in turn points to Meetings as the new frontier for rationalisation. The white paper highlights companies' lack of visibility and control over this crucial sector. This is all the more true given that the importance of Meetings & Events is set to grow, according to the figures published in the report: 40% of companies were expecting an increase in spending in 2014. With this in mind, the white paper suggests a number of avenues to explore, highlighting in particular the importance of a new approach based on TCO (Total Cost of Ownership). You can find out more about this analysis on request, on the dedicated website.
