Business travellers see it as half-empty, but British Airways prefers to see it as half-full... In any case, the British airline's latest initiative is causing a stir on the other side of the Channel. Behind the announcement of a partnership with Marks & Spencerpresented by "BA" as " the final stage in the plan to update British Airways' short-haul services In fact, "free snacks" are gradually disappearing on board short and medium-haul flights. In short: more choice, better products, but you have to pay extra.
However, British Airways points out that " All the elements of the card are at a low price - sold between €1.15 and €5.70 "It boasts a wide range of menus (vegetarian, gluten-free, healthy and gourmet), and prides itself on being "the best in the world". the first company to offer high-fibre, vitamin D-rich sandwiches from a major brand at an altitude of 10,000 metres ". Nonetheless, the novelty of the approach has clearly escaped the travellers, who see it above all as a "new way of doing things". closer links with low-cost carriers such as easyJet and Ryanair.
According to the press release issued by the company on 29 September, it is simply following the recommendations of travellers. " This collaboration follows the results of an extensive survey of British Airways passengers, which highlighted their dissatisfaction with the airline's current food options: passengers want more choice, reflecting what they would normally choose for a trip. "says British Airways.
a new standard in short-haul catering
In any case, Alex Cruz, CEO of British Airways, is convinced that this will pave the way for other airlines: " I firmly believe that what we undertake breaks with tradition and sets up a new standard in short-haul catering. We are going to offer our passengers a wide choice of fresh products from a leading top-of-the-range brand, which will be updated every three months. ".
French business travellers will soon be able to see for themselves: the new card will appear in the economy cabin on short-haul flights departing from France from 11 January.
