EasyJet: augmented reality to the rescue of business travellers

The easyJet mobile application now incorporates 3D augmented reality to scan hand baggage and check its eligibility on board. Or how to make baggage restrictions geeky and fun...
easyJet
The easyJet application integrates augmented reality

The ideal measurements for hand luggage differ from one airline to another, and business travellers and tourists alike are sometimes faced with unpleasant surprises when it comes to boarding... To clarify things - and even make checking them fun - we've come up with a number of ideas... easyJet turned to augmented reality. Integrated into its mobile application, this technology now allows passengers to simply scan their hand luggage with their smartphone camera. The tool measures luggage dimensionsand tells the user whether they will be accepted on board.

This new feature - based onApple named "ARKit 2 - is therefore currently limited to users of the iOS operating system, and more specifically to owners of devices whose release date does not exceed that of theiPhone 6S.

EasyJet is not the first airline to try its hand at augmented reality for checking baggage dimensions. In September 2018, for example, the KLM app had already integrated such a feature.

this technology makes planning your trip simple and fun

" We are constantly looking for new ways to improve the experience we offer to the travellers who fly with us, and this technology is a perfect example, explains François BacchettaeasyJet's Managing Director for France. Adopting this technology makes preparing for your trip simple and fun. "

This new feature is not easyJet's first foray into new technologies. As long ago as 2016, the airline relied on a prototype connected shoe: the Sneakairspresented at the Barcelona Street Project, were designed to indicate the right direction to take by sending vibrations through the shoe...