Business travellers who frequently visit Brazilian cities from France will be able to benefit from a closer partnership between the Accor group and Azul, the largest in the country with its 200 aircraft and 900 daily connections to more than 150 domestic destinations. While their frequent flyer programmes have been linked by an exchange of points since 2019, the two partners have decided to go further and higher.
Since the end of last year, the ALL and Azul Fidelidade programmes have been playing on the accumulation of Points + Miles. This means 1 ALL point earned for every 40 reals spent on flights and 1 Azul Fidelidade point for every 2.50 euros spent in hotels. The Brazilian airline thus joins Air France-KLMAccor's other airline partners, such as Aegean, Emirates, Finnair, ITA and JAL, continue to convert miles into points.
Another new feature, aimed more directly at directing the Brazilian airline's frequent flyers to Accor hotels, is that Azul Fidelidade Diamond members who also have a Classic ALL account have direct access to the Accor hotels. to Silver status of the French group's programme after a single eligible stay. And they will only need to stay once a year to retain their Silver status once their accounts have been linked.
" The automatic move to Silver status in the ALL programme reflects our shared commitment to offering our members ever more tangible benefits and relevant "said Flavio Gordiano, Director of Loyalty, Subscriptions and Partnerships at Accor Americas. " Our respective loyalty programmes have grown enormously since we decided to combine our expertise six years ago. Since then, the benefits offered to members have continued to multiply "said Cristina Yoshida, director of the Azul Fidelidade programme.
To symbolise this new impetus, an aircraft in the colours of both programmes has just been inaugurated, an Airbus A320neo which, after an initial flight between Viracopos airport in the state of São Paulo and Porto Seguro in the state of Bahia, will carry the visual identity of the two partners across Brazilian skies.
