One of the heavyweights of the global hotel industry, Accor is focused on its development on one continent or another, but it has not forgotten that it is also the leading hotel operator in France. The Group continues to strengthen its position on this original playing field, with a number of acquisitions, the opening of 29 hotels to 1er half of 2024. And this, while 85 projects are also in the pipeline for the coming months and years, the vast majority - 78 hotels - for the brands in its Premium, Midscale & Economy division, and seven others in the luxury & lifestyle segment.
" The growth in our portfolio reflects the recognition and confidence in our brands shown by our customers and hotel partners in France, said Philippe Bijaoui, in charge of development for the Premium, Midscale and Economy division in Europe and North Africa. We remain committed to our expansion strategy with a clear roadmap to consolidate our presence and develop the appeal of our new brands, such as greet, Tribe and Handwritten Collection" .
The sign Handwritten Collectionlaunched at the beginning of 2023 to attract independent hotels with character, is seeing its plans come to fruition with four openings in the first half of the year.er The most recent, on 3 June, was the opening of the Hôtel Castel Maintenon not far from Chartres, following the inauguration at the end of May of the Square Lodge Hotel in La Roche-sur-Yon, housed on the site of a former college in the centre of the town, which has retained its listed 19th-century facades.e century. Two other arrivals are on the programme for the last few days of June: one in Biarritz, with a welcome to the collection at the Hotel Plaza, which will be renovated in 2023, before the Handwritten Collection made its Paris debutin the capital's most exclusive district, the XVIth arrondissement.e arrondissement, with a new haute couture hotel, the Maison Hamelin.
The economic brand focused on sustainable hospitality greetanother relatively newcomer to the Accor portfolio, is also continuing to expand, with three openings in the first six months of the year, including a hotel five minutes from Brest airport, with 70 rooms, a bar-restaurant, a meeting room and a coworking space, and another near Porte d'Italie in Paris. Last but not least, a number of new brands have appeared in recent years, Tribe continues to spread its sense of contemporary hospitality, notably in the Paris region with an opening in Clichy in the last few days.
There have also been other developments in the Paris region, such as two Mercures, one near the Butte Montmartre and the other in Nanterre, near La Défense. Also close to the major business district, Accor saw the opening in March of the ibis Styles Bezons Paris La Défense, this budget and design brand having also set up near Villejuif. In addition to other recent developments in the provinces, including near Bordeaux station, in Dijon, Guéret and Pontivy, and as far afield as Cayenne in French Guiana.
While Mercure has seen the opening of new leisure hotels in Saint-Raphaël and Quiberon, for example, the Mercure Aix-en-Provence La Duranne Gare TGV offers business travellers a practical and relaxing stopover - with a summer swimming pool and a garden - which is ideal for business travellers. between the historic centre and the TGV station. For its part, in a combo that also includes the Adagio long-stay brand, Novotel has moved into the historic centre of Rouen, within the walls of the former Palais des Consuls, which has been completely redesigned and rebuilt.
Lastly, and in line with one of the Accor group's major areas of development, lifestyle, Mama Shelter added a new address in France. After Dijon and Rennes Recently, the brand founded by Serge and Jerémy Trigano moved to the Mediterranean coast in Nice, with a 102-room hotel featuring a rooftop and a swimming pool surrounded by deckchairs.
