The announcement of a new strategic plan in talkshow style, a product launch staged like a television programme, prestigious locations as backdrops: the Barrière Group and the TF1 Factory agency give hybrid events a guarantee of excellence. The Barrière hotels have joined forces with the a TF1 subsidiary specialising in content productionand corporate events, to build a joint offering dedicated to digital events and corporate speaking engagements.
Called Corporate Broadcast, this offer draws on the expertise of a major television channel's teams to provide the following services deployment of studios in 10 hotels and 14 Barrière casinos and the expertise of a hotel group that is normally accustomed to hosting almost 4,500 corporate events a year.
" We needed to create an offer that was up to date and met market expectations." said Quentin Thieulin, Head of Marketing at TF1 Factory, who was behind the project, which was developed last November and launched today. " We agreed that the current crisis was calling events into question. So we had to reinvent ourselves and think about how we could create a new kind of event. impact event in this context" explained Emmanuelle Anglade, General Manager of Sales, Marketing and Technology for the Barrière group, when announcing the merger.
The presentation of this new offer perfectly illustrated the concept: set in one of the most beautiful suites at Fouquet's Paris, the Harcourt Suite, it took up the theme of the "Fouquet's Paris". TV programme codes with host Christophe Beaugrand and presenter Anaïs Grangerac conducting interviews in the library and the bedroom in the suite. " One of the added values is to offer the opportunity of editorial support, with direct access to TF1 Group journalists and presenters such as Christophe Beaugrand, Denis Brogniart and Alessandra Sublet, to convey the message." said Mari Guyot, Director of TF1 Factory.
Called "Plateau magazine", this solution, priced from 24,000 euros excluding VAT, is the most expensive of the three proposed in the offer. Corporate Broadcast. In terms of technical resources, for example, it includes three turret cameras and two shoulder-mounted cameras with cameraman, ad hoc lighting, ten tie microphones, all with a director, script, assistant stage manager and streaming operator.
Like all the hybrid event solutions offered by Barrière and TF1 Factory, it is designed to be accessible live and/or recorded via a private Youtube link or integrated into the company's digital ecosystem. This digital broadcast can be accompanied by the insertion of videos, powerpoint presentations, logos and skins.
A simpler solution, the "filmed radio platform" consists of filming a company speech, a round table or a training session. Up to five speakers can be grouped together like a radio broadcast, simultaneously, in a suite or meeting room of one of the Barrière hotels, all for a price starting from €8,500 excluding tax.
The last of the three solutions, the "Plateau Debate" is suitable for at conferences and general meetings. Priced from 15,400 euros (excl. VAT), it allows several speakers - seated or standing - to follow one another in a dynamic similar to television standards. On the technical side, it features three turret cameras, a shoulder-mounted camera with cameraman, and five table-top microphones. What's more, the "Plateau débat" solution can be set up in a large room, such as the Barrière casino theatre in Lille or the Raimu lounge at Fouquet's, making it ideal for a wide range of events. suitable for both face-to-face and distance learning events with a limited number of participants in the room.
