A fan of the best prices and an apostle of value-for-money, the B&B Hotels chain is offering new advantages to its customers. The budget hotel chain is launching a loyalty scheme that is both simple and effective. Called "B&me", its offer is based on three pillars: firstly a single rate - €50 per night - and in all new hotels in the network for the first three months following their opening. In view of the development dynamic group in France and Europe - and soon in the United States - around a hundred hotels should be offering these special prices every year.
"We firmly believe that travel should be accessible to everyone, and that's precisely what this programme embodies - with the promise of be able to travel on attractive terms tailored to individual needs"commented Fabrice Collet, CEO of B&B Hotels. In addition to this price advantage, the programme offers other benefits, including a free late checkout on Sundays until 2pm. At the same time, a free breakfast will be offered to each new member on their second stay, provided that it is booked within three months.
Finally, being a member also allows you to take part in monthly competitionsThe prizes may vary depending on the market. For example, the chain mentions the possibility of obtaining an additional free breakfast for children, winning racing bikes or, why not, experiencing a stage of the Tour de France in the car of the coach of the Arkea-B&B HOTELS cycling team.
Free of charge and available from the bbhotels.com website and via the app, the B&me programme should appeal more directly to leisure rather than business customers. At the same time, the chain will continue to offer frequent travellers its subscription formula the Club. At a cost of 39 euros per year, it offers subscribers a discount of -10% on room and breakfast and -5% on promotional rates. Unlike the free B&me programme, this subscription formula is based on a points system giving entitlement to benefits, such as a free breakfast for 300 points and a free night's accommodation after 1,000 points.
