British Airways builds loyalty among business travellers from French SMEs

British Airways has just announced the launch in France of its "On Business" frequent flyer programme, dedicated to business travellers from SMEs.

British Airways is keen to attract more French business travellers to its network, with the launch of the "On Business" programme in France and Monaco. This free programme is open to any company with at least two employees flying with British Airways, OpenSkies or oneworld alliance partner airlines, provided they are booked on a British Airways flight number. French SMEs can now accumulate points, regardless of where the ticket is purchased, to "maximise their travel budgets" by obtaining award tickets, upgrades or hotel nights.