Where better to showcase the innovative spirit of the CitizenM lifestyle brand than at Meta's headquarters? It was probably hard to imagine a better place than Menlo Park, the birthplace of what came to be known as Facebookto showcase its lifestyle and technology offering. It's an offer that matches the aspirations of Meta, which selected the Dutch chain in the face of competition from 18 other brands, all interested in the privilege of being able to offer the first hotel to be directly integrated into the metaverse developer's campus. A place that is anything but virtual, a city within a city dedicated to business, designed by star architect Frank Gehry.
Since the end of November, Meta guests and employees alike have been invited to discover this 240-room hotel, which is as creative as ever. Visit citizenM Menlo Park This arty approach continues in the interiors, with a mural at the entrance to the lobby designed by Californian painter Woody De Othello. But the hotel also stands out for its integration into its environment, with staff recruited largely locally, bicycles available to guests to reduce local car traffic, and LEED Gold certification in its sights.
State-of-the-art sports hall, canteen open 24/7, food truck on the patio While Meta awaits the appointment of the operator of its choice for the catering area in the coming months, the citizenM Menlo Park will meet the diverse needs of its customers, whether they are just passing through or are present on the campus on a daily basis. Located at 2 Meta Way, the establishment acts as a new meeting place, with four meeting rooms available for full or half-day meetings.
" CitizenM has always been designed to bridge the gap between remote and face-to-face working, with private and public areas. work options in our Living Roomsas well as societyM meeting rooms.said Robin ChadhaDirector of the citizenM brand. This dynamic property will offer something unique in the region for Meta employees and mobile citizens alike." . This satisfaction is shared by John Tenanes, Meta's vice-president in charge of global real estate, who sees the hotel as a place to " that connects our employees and travellers to the local community" .
This new establishment will certainly help to further strengthen the brand's image in the United States. A country where the Dutch chain already has a fine network. With 14 hotels in Boston, Chicago, Los Angeles, Miami, New York, San Francisco, Seattle and Washington, and with Austin due to open in 2024, the United States is home to some of the most prestigious hotels in the world. nearly half of all establishments of the brand worldwide, almost as many as in Europe.
CitizenM between the metaverse and the Eternal City
This 32e This opening to the world of tomorrow was juxtaposed with the inauguration of the 33rd link, in a destination with distant origins, Rome. At a time when the Italian capital is seeing the emergence of new ultra-high-end hotels, the Dutch chain is also setting out to conquer the city with its concept of affordable luxury. " We're bringing a breath of fresh air and new ideas to one of the world's most popular tourist and business destinations, which is experiencing an exciting period of dynamism and growth.commented Robin Chadha. With our unique proposal, we are presenting ourselves in line with this A 'new Renaissance' for the Roman hotel industryproviding the city with a new landmark for travellers and young, innovative businesses" .
The brand has set up shop at Tiberina IslandA few steps from Trastevere and not far from both the Pantheon and the Colosseum. Located on Lungotevere in Cenci, this first hotel in Italy is the result of the transformation of a modernist building from the late 50s, which formerly housed shops and offices. Large windows, 162 small rooms with king-size beds, lots of technology, high environmental standards: the CitizenM Rome Isola Tiberina offers all the basics that have made the pioneering lifestyle hotel brand so successful.
Another fundamental aspect of the brand is its contemporary dimension is embodied in Rome by a mural by street-art artist UNO and an art wall designed in collaboration with Elisa Medde, among other colourful works dotted around the hotel's Living Room. It's the perfect place to relax, eat or work, and the hotel also has a meeting room. With a little extra that sets this new citizenM apart: a spacious rooftop terrace. With a view all around.
